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Start your startup

Written by Matt Westenburg

With more than 18 years of experience as a certified public accountant, Matt has helped companies develop & validate business models, raise capital and provide management expertise. He enjoys working with entrepreneurs who are passionate about achieving their goals and bettering the community. He was voted the Silicon Prairie “Service Provider of the Year” and has been recognized multiple times for his contributions to the local entrepreneurial community.

Every successful start up begins with an idea. Someone will take a look at the world around them, see a need, and find a solution for that need. If you want to be the next startup success, start with the basics.

Predict the future

Startups are all about forward thinking. A bit of clairvoyance with a bright idea will set your startup for success. Having the ability to predict how our lives will change weeks, months and years down the road makes it easier to analyze what goods and services people will need. Profitable ideas for the future build on an analysis of the successes and failures of the past and present.

Consider the challenges with technology

Although technology isn’t a requirement for startups, it’s often a large part of their business model. Forward thinking and integrating technology into our lives often go hand-in-hand. One of the challenges of relying on technology is its availability and rapid evolution. If the necessary technology for your startup is not yet available, your progress will be limited. On the other hand, the technology your startup uses will continue changing and developing. If you don’t stay on top of current technological developments, your startup will be outdated before it even becomes relevant.

As you launch your startup and further develop your product or service, it will expand. Pay close attention to what works and what doesn’t in the beginning stages of your launch to be more successful long-term.

It’s a marathon and a sprint

When you’re brainstorming ideas, look at what’s missing from our lives and fill in the gaps. Write your thoughts down and work through them. Don’t rush into starting a business without giving it serious consideration. Rapid success is a characteristic of many startups, but that success comes after careful planning for long-term profitability. As important as organization is, however, don’t wait too long. It’s important to find the balance between thoughtful planning and procrastination. If you put off your big idea, it can quickly become outdated and irrelevant.

Pass the prototype test

Build a prototype of your startup and expose that prototype to tests and criticism. Get feedback from a wide variety of people, not just your close friends and family. From this feedback, you can build a stronger, better version of your startup. As you launch your startup and further develop your product or service, it will expand. Pay close attention to what works and what doesn’t in the beginning stages of your launch to be more successful long-term.

Startups begin with an idea. Your idea. If you want to create a startup, find a problem and develop a solution. It seems simple enough, but there will be several frustrations and roadblocks before you find success. If you start your startups with the basics, you just might build a brighter future for everyone.

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